Prevent Alcohol and Risk Related Trauma in Youth (P.A.R.T.Y.) is a reality based education and personal responsibility injury prevention program that targets youth aged 15 17. The Cranbrook P.A.R.T.Y. student council develops a working awareness and prevention model for the program. This includes working with media executives on promotional activities around vulnerable risk periods (e.g. Christmas and New Year) and working within schools on educational campaigns as well as on public education campaigns.